The blog
Notes on getting found, trusted and chosen
Short, practical pieces on what happens between a customer searching and your phone ringing, and what it costs when it doesn't.
Nobody Wants a Website. They Want the Phone to Ring.
Your site is either helping the phone ring or quietly stopping it. The data on speed, clarity, and design, and why the cost never shows up on a report.
Read the post →The Test You Can't Run on Your Own Homepage
You can check your homepage in three seconds. You just can't trust your own answer, because you already know what it says. Here is the check anyway, and the two things it will never tell you.
Read the post →Confusion Is the Most Expensive Thing on Your Website
A confusing website doesn't lose you deals. It quietly lowers the ceiling on all of them, and it never shows up on a report. Here is what that costs, and how to find your number.
Read the post →The Visitor Changed. Your Homepage Didn't.
An AI now makes your first pitch before anyone reaches your site. That leaves the homepage one job: confirm it in three seconds, or lose the person back to the AI.
Read the post →